As individuals, students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer you will be required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market.

  • Ideally your report will contain:
    An Executive Summary
    • A brief introduction of the selected company
    • Identification of the TWO countries selected for
    market entry (one European and one Asian)
    • For each of the TWO countries provide a detailed
    analysis of:
    • The current macro-environmental and geo-political
    forces impacting that country.
    • Development of each country’s trade and business
    policy.
    • An assessment of the potential dangers, risks and
    opportunities in the current or short term policies
    of each country.
    • Conclusion – After evaluating both countries students
    must make a recommendation of which one is most
    suited for market entry, along with your reasons
    and justifications of why.
    A limit of 2000 words overall (plus or minus 10%) is to be
    strictly observed.
    Your report must include formal title page and Holmes
    assignment coversheet. Ideally the report will be presented in
    Arial 12pt font with 1.5 lines spacing.
    When complete students must submit ONLY an electronic
    copy Blackboard via Safe Assign (Self Check) and final
    submission links by the due date. The percentage matching
    on Safe Assign is expected to be less than 20%.
    Students must also show adequate evidence of additional
    research with about 10 – 15 academic reference sources
    provided.
    Week 6
    20% 2000 words
    HI2011 International and Global Business 6
    Assessment Criteria:
    • Report structure, format, presentation, excellence (3
    marks)
    • Application of Knowledge and course concepts
    (4 marks)
    • Critical analysis and research demonstrated in country
    assessment (6 marks)
    • Overall conclusion and strength of arguments/
    recommendations (4 marks)
    • Research quality and referencing (3 marks)
    TOTAL WEIGHTING: 20%
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