Assignment 2: Evaluating Market Research Tools
Due Week 8 and worth 240 points
As graduate students, you understand the importance of utilizing research to develop solutions to the problem statements associated with the writing assignment questions. The purpose of this assignment is to evaluate the different tools that can be utilized to determine the best locations to expand trade operations.
For this assignment, you will utilize the two international trade market research sites listed below (plus your own research strategies) to evaluate the best country to establish trade. Using the same company from the Week 4 discussion, examine the Market Analyses provided by GlobalTrade.net, located at http://www.globaltrade.net/international-market-analyses-reports.html. On the left-hand side of the page, there is a section titled, “Browse the Market Analyses by Industry.” Click on the industry that is closest to the selected company from the Week 4 discussion. Review the resources that this search yields in order to gather information on possible countries where the company could expand.
Next, using the same criteria, compare the information you located from GlobalTrade.net against the Market Research Database from U.S. Commercial Services located at https://www.export.gov/Market-Intelligence. You may also use the Internet or Strayer databases to conduct any additional research.
Finally, expand your research using information provided by the course textbook, company websites, country government websites, CIA World Factbook, Strayer digital library, or other expert resources.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. The business can be any business of your choosing, although it is recommended that you choose a field that you are currently working in or have previously worked so that you are starting with more knowledge. However, you must remove any and all identifying information that would enable someone to identify the organization(s) that you have used.
Tip: Review previous discussion posts.You may have already started something on which you can expand in this assignment.
Use the basic outline below to draft your paper. Organize your responses to each question (except Questions 1 and 6) under the following section headings:
Write a five to seven (5-7) page paper in which you do the following:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
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