Aqualisa Quartz Case study critical review 1

Aqualisa Quartz Case study review

Please read the Aqualisa Quartz case study (available in the readings packet you purchased from Harvard) and answer the following questions. These are open ended questions.

Aqualisa Quartz

Think through before answering. The answers are due 24 hours before the start of the class where this case will be discussed. You will not be able to see other students’ responses till you post your answers.

Please answer the questions in full. There is no page limit. Once you post the response you will not be able to edit it or delete it.

  1. Q1. What are two main problems faced by consumers in the UK shower market?
  2. Q2. When was Aqualisa Quartz launched? Please give the month and year.
  3. Q3. What are the advantages of the Aqualisa Quartz?
  4. Q4. What are the objections raised by the sales manager? What are the objections raised by the marketing manager?
  5. Q5. What is the consumer price of Aqualisa Quarts? (the answer is in one of the exhibits)
  6. Q6. What is the cost of manufacturing Aqualisa Quartz? (the answer is in the same table)
  7. Q7. What are the options that Harry Rawlinson has to increase the sales of Aqualisa Quartz?
  8. Q8. How much money did Harry Rawlinson spend on R&D? What are the various benefits to the company because of the R&D spending?
  9. Q9. What are the various segments of the shower market? Describe the characteristics of these segments? (please discus what they want, what they are willing to pay, etc.)
  10. Q10. Which segment should Harry Rawlinson go after? Why?

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