Customs and Cultural Differences in Business

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Customs and Cultural Differences in Business

Customs and Cultural Differences in Business

Customs and Cultural Differences in Business

Summary

Culture is a great influence in the respective places where different people live. It molds people to behave similarly both in actions and thinking. Sometimes they do things not having concrete reasons to why they are doing it but because the culture demands so. Due to this, people from a particular tribe or country tend to differ from other of a different tribe or country respectively hence this would lead to problems arising (Wang, 2012). Marketing has become an everyday activity among countries, and it helps in defining what, when, why, how much, and where to buy goods. Thus if the buyer and the seller do not understand each other, the expected market will collapse (Wang, 2012).

There are various cultural impacts and barriers. The impacts are the silent language which explains the habits that crop up from cultural influence, values and attitudes explain the norms internalized and evaluation of preferences by individuals, and manners and customs which defines the lifestyle of a specific group. The barriers mainly translate the different languages either in writing or in talking, and thinking pattern in a given culture. These barriers include written communication barrier, oral communication barrier, and language thinking barriers (Wang, 2012).

Review

I think that the article has clearly stated that cultural differences and barriers can make the carrying out businesses abroad difficult. In my view, the impacts and the barriers explain the different norms, behavior, and communication of different cultures and they may bring about problems if not considered by parties involved. I also think it explains that by recognizing that a foreign customer is different, it follows that the marketing will run smoothly. Therefore, from my view, the article suggests that various cultures should learn to identify, respect, understand, and accept, each other’s culture.

References

Wang, Z. (2012). Intercultural Conflicts of International Marketing Activities – From the Perspective of Chinese Companies. Review of European Studies4(2). http://dx.doi.org/10.5539/res.v4n2p118

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