Marketing class | Marketing homework help

 

Provide a 250+ word response to the following. Please separate your answers by the parts of the question.

Assignment #1 – SRDS

SRDS Media Solutions is a valuable resource for marketers and advertisers. As the largest and most comprehensive database for media rates and information in the world, SRDS provides a wealth of information to help construct a marketing plan.

You first need to get into the SRDS database provided by the library. Here’s how to do it:

  • Log into your My Macomb Account
  • Under the My Macomb Menu, choose Student Services and then click on the Library link.
  • Click on the Library Access and Information link
  • Choose “Find E-Resources” in the left side menu bar
  • Click on “Business”
  • Scroll down and click on SRDS (this will open a new window)
  • You should now have the SRDS Database open
  • Click on Log In
  • Click on Magazines, the Consumer Magazines in the Drop Down Menu 
  • Search for your choice to answer #1 and #2, and then “Family Circle” to answer #3 and #4.

PART 1 (2 points):

On the left side of the page, under “Search by Media Type,” select “Consumer Magazine Media.”

Select any option under “Classifications” and click on it. Now, choose any one of the magazines in that class. Which magazine did you choose?

  1. What is the price of a 1-page, 4-color ad in the magazine that you chose? (use 1 ti –which stands for a “1 time purchase” of an ad).  You will find this by clicking on the RATES & POLICIES tab. 
  2. What is the Total Circulation (which means the number of issues sold) of the magazine you chose?  You will find this by clicking on the CIRCULATION tab.  Please use the TOTAL Circulation if possible.
  3. Now, you are going to look up a specific magazine:  Family Circle (you can do a keyword search to find this – but be sure to use (CONSUMER MAGAZINE).  What is the cost for a full page color rate (1 ti.) in Family Circle?
  4. What is the Total Circulation of Family Circle?

PART 2 (5 points)

Now we’ll search newspapers. Under the left menu “Search By Media Type” click “Newspaper Media” then type the newspaper below into the search box.  Be sure to select the newspaper, not the website/digital.

You need to search for the Detroit Media Partnership (this is the combined Detroit News & Free Press).

  • What is the cost of a full page color ad in a Sunday edition? You will find this by clicking on the RATES & POLICIES tab. 
  • What is the Print Paid Circulation for the Sunday Edition?  You will find this by clicking on the CIRCULATION tab.

You need to search for The Macomb Daily

  • What is the cost of a full page black and white ad in a Sunday edition?  (To get the cost of a full page ad take the “Per Inch” rate – do not use the VOLUME DISCOUNT rate – and multiply it by the number of inches of a full page ad (which you can find on the issues & spec page but I will help you out and tell you is 126 inches).
  • What is the Print Paid Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab.

PART 3 (3 points)

  • Do you think advertising in print (magazines and/or newspaper) is worth the cost?  Why or why not?
  • What type of company should advertise in a magazine? Why?  (think in terms of budgetary considerations, types of products, number of locations, etc.)
  • What about a newspaper?  Why?
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.