The purpose of this assignment is to understand different rhetorical appeals and strategies by putting them into practice yourself. This assignment will also allow you to practice with multimodal writing and with Medium, the tool you will use for your Multimodal Research Assignment at the end of the course. There is a Medium tutorial page in this module.
Writing in fields ranging from journalism to the health sciences is increasingly multimodal (occurring in more than one mode, such as print, electronic, visual, etc.) and mixed media. This means that writers in the 21st century, across all disciplines and career fields, need to have media and multimodal literacy skills. Whether those skills are put to use by integrating charts or graphs into reports, or by making infographics that transmit complex information, or by composing editorial news stories that incorporate video, audio, image, and text, it is important to understand the growing overlap between the principles of design and those of composition.
According to the National Council of Teachers of English (Links to an external site.), “because technology has increased the intensity and complexity of literate environments, the 21st century demands that a literate person possess a wide range of abilities and competencies, many literacies. These literacies are multiple, dynamic, and malleable.” In their most recent Outcomes Statement for First-Year Composition (Links to an external site.) (2014), the Council of Writing Programs Administrators removed “digital literacy” as a separate category, instead integrating digital design and multimodal writing into the traditional categories of “Rhetorical Knowledge,” “Critical Thinking, Reading, and Composing,” “Processes,” and “Knowledge of Conventions.” For example, under “Rhetorical Knowledge”, the WPA states that students should be able to “match the capacities of different environments (e.g., print and electronic) to varying rhetorical situations.” In “Processes,” the WPA believes at the end of First-Year Composition, students should learn to “adapt composing processes for a variety of technologies and modalities.” This shift from the strictly textual to the multimodal is reflective of larger cultural shifts toward multimodal communication.
This assignment has two parts. First, you will compose a multimodal Medium essay in order to raise awareness about an issue that is important to you. You must use Medium.com to complete this part of the assignment. You will think about how to use rhetorical appeals and strategies to persuade your audience, as well as how to leverage a multimodal tool–Medium–to help you make your point effectively. Second, you will compose a short companion narrative to your Medium essay that analyzes and explains the rhetorical choices you have made. This is a composition written in Word. By analyzing your own rhetorical choices, you will see how all writers/authors make intentional choices about how best to appeal to their audience.
For the first part of this assignment, you will choose an issue that is important to you and use the media tools in Medium to compose a multimodal text that raises awareness about your topic. You should complete this part of the assignment by creating a page at Medium.com (see tutorial in this module). You can choose an issue that is political, like voting rights or environmental policy reform, an issue that is social, like high stakes testing in education or the importance of public parks, or individual/personal, like the need for personal fitness or the importance of fighting breast cancer, and anything in between. The most important criteria for choosing your issue is that it is important to you and it is something you think others should care about as well. Your audience for this Medium essay is made up of adults (18+) in the general population (not a specialist audience). You should think about how to craft your Medium essay in order to appeal to as broad an audience as possible. Before composing, you should define for yourself your purpose, stance, context, and think about how to use medium and design in Medium. The minimum number of words for your Medium essay is 500, but there is no maximum number of words you must use in your essay–your length should be appropriate for your rhetorical goals.
For the second part of this assignment, you will write a short companion narrative that explains the rhetorical choices (strategies, appeals, and devices) you have made in order to appeal to your audience. In your narrative, you should state your purpose, stance, and define your context. You should also explain how you used specific rhetorical devices and strategies in order to make ethical, emotional, and/or logical appeals to your audience. You should be able to demonstrate how you used the tool or method of communication (Medium) and design rhetorically in order to connect with your audience to achieve your purpose. This portion of your assignment allows you to reflect upon and justify the rhetorical choices you made in the Medium essay. Your companion narrative will be composed in Word; it should be 350-500 words in length and the document design should conform to MLA formatting guidelines.
You will submit two things for this assignment: a link to your published Medium essay (created in Medium.com) AND a Word, Rich Text, or PDF document as a companion narrative. NOTE: You will have to submit both items separately OR add link to your Medium essay as a comment when you submit the companion narrative or at the beginning or end of your companion narrative (Part I).
TIP: You should use “The Basics Cheat Sheet: Rhetorical Devices” and the “Rhetorical Appeals Playing Cards Peer-to-Peer Activity” in addition to the textbook for guidance on this assignment.
Here is an example of how a Medium essay (Links to an external site.) for this assignment might look. This should not be considered a formula, but rather a guide.
Here is an example of how the companion narrative (Links to an external site.) for this assignment might look. This should not be considered a formula, but rather a guide. Please note that the example refers to Storify to complete the multimodal essay, however, we are currently using Medium.com.
Refer to the Grade Guidelines page to see the descriptions for “Achieves Excellence”, “Exceeds Expectations”, “Meets Expectations”, etc.
A Medium essay that “Achieves Excellence” will be distinguished in the following criteria:
A companion narrative to the Medium essay that achieves excellence will be distinguished in the following criteria:
NOTE: The rubric may refer to Storify to complete the multimodal essay, however, we are currently using Medium.com.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.