Unit 4: the customer service plan

In your Reading, Discussion and Learning Activities, you looked at the customer service plan and all that is involved in creating the plan. You discussed and practiced with a preliminary SWOT Analysis to determine what issues must be addressed to keep the company on track and competitive in the environment in which it exists.

You will now analyze an existing preliminary customer service plan outline for a toy company. Based on the mission, vision and values statements of PlaySmart toys and the company SWOT results provided, complete the customer service plan. Make sure you have reviewed the Reading and the customer service plan in the Learning Activities before you start the Assignment. To access the database journal article for your required citation (see checklist items below) please access the KU Online Library located in the home area of the course.

PlaySMART Toys: Customer Service Plan to date

Mission: To make toys that kids of all ages love.

Vision: To make all PlaySMART toys environmentally friendly by 2025.

Values: We value safety, health, and the planet.

Checklist: Analyze a Customer Service Plan

  • First read through and analyze the company’s existing mission, vision, and values statements as provided below.
  • Then revise the SMART goals and describe these goal improvements for this preliminary customer service plan.
  • Using the graphic provided, show the process and briefly describe each of the process steps the customer service department will use to achieve the SMART goals (UseTool Belt Tabs 1, 3 and 5).
  • Analyze and complete the target customer section of the plan specifying also how you will obtain the data you need to learn more about the customer.
  • Complete the value proposition (tool #6) and customer interface (including website) sections.
  • Use a minimum of one KU Online Library database journal article to support your plan and provide a short APA citation and accompanying reference on a separate reference page.

Additionally:

Complete the provided customer service plan using a minimum of 2 pages (500 words) with an additional title and references page. Format your sections so that there are a minimum of two paragraphs for each section (i.e. where explanation is needed) consisting of at least 3-4 sentences in each paragraph. Make sure your responses are logical and provide all necessary information addressing all of the checklist items including the minimum of one short journal article citation.

Submit your completed APA formatted and citation styled Assignment document to the Unit 4 Dropbox.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

 

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