students will be required to identify a start (no more than 10 years of existence) to consult in their international marketing strategy. Students will be required to assess whether a company has the potential to engage its business on a global level (or not) and to provide recommendations about reaching those global objectives. Students should also choose a country and a product/service that is not currently found in the targeted country and devise a cultural analysis and marketing plan for the chosen country. Students will be required to focus their energy in three critical areas: analysis, synthesis, and evaluation.
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