The Internet is an interactive medium. This means that consumers can:
control which messages they are exposed to but do not have control over the timing of exposure.
not only control the content they are exposed to, but can also provide their own content.
provide feedback on the content but cannot provide their own content.
The Internet is known as a direct-response medium because:
it allows companies to create awareness.
it influences consumers’ attitudes.
it allows users to both purchase and sell products through e-commerce.
it provides consumers with detailed information about a company’s offerings.
it helps in generating interest in a company’s products or services.
Which of the following statements is true of the objectives that companies seek to achieve through the use of the Internet?
The Internet is not effective as an IMC element in creating awareness.
For small companies with limited budgets, the web offers an excellent opportunity to create awareness.
The web is an ineffective medium for stimulating trial of a company’s products and services.
The Internet offers ease to traditional marketers to create a strong brand image.
StuffToBuy.com, an online retail store, offers electronic coupons to individuals. A consumer can select any coupon of interest,download it, and redeem it at the place of purchase. Such coupons are provided in order to:
create a brand image.
Which of the following is true of banner ads?
They are the most common form of advertising on the web.
They are extensively used as a brand repositioning strategy.
They are not available in animated formats.
They do not require repeated exposures to create favorable attitudes.
They are typically considered ineffective for creating awareness.
Macy noticed that each time she began downloading videos of “Tunnel Vision,” a TV soap opera, ads would appear on her computer screen.
These ads are examples of:
Amber observed that she received e-mails containing ads that were often related to the websites she had visited recently or the topics that shehad browsed on the Internet. The various ads that were sent to her e-mail were related to her previous searches. This is an example of:
social media marketing.
For e-commerce marketers, a prime indicator of effectiveness of the Internet is:
return on investment (ROI).
the purchase intent of consumers.
consumers’ attitudes toward their websites.
the recall and retention rates of their Internet ads.
the volume of sales generated.
For e-commerce marketers, a prime indicator of effectiveness is the volume of sales generated. Adding information regarding
demographics, user behaviors, and so on can increase the effectiveness of this measure.
An advantage of the Internet is:
its ability to keep user data secure.
the reliability of the research numbers generated.
that it is free of any clutter.
its availability as an information source.
its high prestige among consumers.
Which of the following is a disadvantage of the Internet?
Inability to target specific groups of individuals
Inability to tailor messages according to the needs of the audience
Lack of interactive capabilities
Increased irritation due to clutter
Failure to generate sales in business-to-business segments
Which of the following activities are involved in consumer-oriented sales promotions?
Refunds and rebates
Sales training programs
Which of the following is a reason for the increase in the importance of sales promotion?
Increase in consumer brand loyalty
Decrease in emphasis on accountability
Fragmentation of consumer market
long-term focus of marketers
Reduction in the number of brands
Yummy Foods gave away 25-ounce packs from its range of oatmeal products to consumers, free of charge. The company distributed it tothose who shopped at select grocery stores around the state of Pennsylvania. Which of the following types of promotion did Yummy Foods
Which of the following statements about coupons is true?
They help in inducing price-sensitive customers to purchase a product or a service.
Couponing requires reliance on retailers for cooperation.
They help in price reduction but are ineffective in inducing trial.
Couponing increases consumers’ perceived risk associated with the trial of a new product.
Coupons are ineffective in encouraging repurchases.
Which of the following is an advantage of couponing?
High redemption rates
Induces repeat purchases
Fraud-free and easy to manage
On the purchase of Joyous noodles, Clara was delighted when she saw that the package contained a coupon for $2 off the next purchase ofthe noodles. In order to redeem it, Clara had to cut out the coupon and present it at the store during her next purchase. This is an example of
Cheery Inc. offers a free toy inside every $1 pack of Cheery Creamy Chips. Which of the following types of promotional methods is the
company using in this scenario?
Beauty Care’s 2-oz bottle of sunscreen lotion was initially priced at $3. However, while at the supermarket, Emma found that Beauty Care was offering a 5-oz bottle at the same price. This induced her to purchase two 5-oz bottles of the lotion. Which of the following types of promotional methods was Beauty Care using?
Which of the following sales promotion techniques are also known as frequency programs?
Event sponsorship programs
Speed Inc. is a sports car manufacturing company. Ron, an employee in a car retail store, makes $3,000 for every Speed Inc. car he sells.Speed Inc. pays this bonus along with his regular salary at the end of each month. Which of the following types of promotion is used by Speed
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.