Assignment 1: executive memo | JWI 551 | Strayer University–Baymeadow

  Assignment 1: Executive Memo

You are the CEO of a Healthcare organization. The patient satisfaction data, as measured by

the Press-Ganey survey, shows most patients who have received care at your hospital would

not recommend the facility to friends and family, and the patients’ overall rating of the

organization is mediocre at best. Your top focus as CEO is to build a superior patient


Your Assignment:

Based on your reading of the Service Fanatics textbook, including the best practices shared in

the book, draft a 2-to-3-page Executive Memo, to be distributed to all staff and members of your


Be sure your memo includes the following:

1. Clear and concise outline of the strategy for improving the patient experience

2. Tactics to be used to drive the strategy

3. Description of how all staff can participate in putting “Patients First”

4. Call to Action, with a Statement about how success will be measured

Your assignment must follow these formatting requirements:

• Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on

all sides.

• In place of a Cover page, provide the following Headings on Page 1 of your memo:

· TO: Insert Professor’s Name

· FROM: Insert Your Name

· DATE: Insert Assignment’s Due Date

· RE: It’s All About the Patient, Assignment 1

Note: The Headings page is not included in the required assignment page length.


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