Needing assistance with marketing assignment | MKT 100 Principles of Marketing | Strayer University

  

Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.

  

Name:

Professor’s   Name:

Course Title:

Date:

Company/Brand   Selected (Mini Cooper, Samsung, Dairy Queen, or Axe):

NOTE: You   will be completing an ORIGINAL Analysis on the business.

1. Customers

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. 

For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others.

[Insert response-at least 5 good original sentences here)

What do the customers buy/use of value from the business? 

[Insert response-at least four good sentences here]

What changes can the company/brand expect in the future? How can the company/brand better serve its customers? 

(For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.) 

[Insert response-at least four good sentences here]

List 3 Opportunities you have identified in your personal assessment of the business:  (Make sure you label why you call each item an opportunity): 

1. [Insert response] (At least a good sentence or two addressing why you labeled this an opportunity)

2. [Insert response] (At least a good sentence or two addressing why you labeled this an opportunity)

3. [Insert response] (At least a good sentence or two addressing why you labeled this an opportunity)

List 3 Threats you have identified in your personal assessment of the business: (Make sure you label why you call each item a threat):

1. [Insert response] (At least a good sentence or two addressing why you labeled this a threat)

2. [Insert response] (At least a good sentence or two addressing why you labeled this a threat)

3. [Insert response] (At least a good sentence or two addressing why you labeled this a threat)

2. Company

This Section Discusses what the brand is currently.

 

List 3 Strengths you have identified in your personal assessment of the business (Make sure you label why you call each item a Strength): 

1. [Insert response] (At least a good sentence or two addressing why you labeled this a strength)

2. [Insert response] (At least a good sentence or two addressing why you labeled this a strength)

3. [Insert response] (At least a good sentence or two addressing why you labeled this a strength)

List 3 Weaknesses you have identified in your personal assessment of the business: (Make sure you label why you call each item a weakness):

1. [Insert response] (At least a good sentence or two addressing why you labeled this a weakness)

2. [Insert response] (At least a good sentence or two addressing why you labeled this a weakness)

3. [Insert response] (At least a good sentence or two addressing why you labeled this a weakness)

This Section deals with what the company/brand needs to become.

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

[Insert response] (At least 4 good sentences answering all questions)

3. Collaborators

Define the business partnerships. 

Discuss the company/brand’s current partnerships. Create a new partnership you think may be a good for the business/brand to undertake and discuss why you suggest this partnership.

Current Partnerships and the discussion on them: [Insert response] (At least two good sentences)

Proposed NEW Partnerships and the discussion them: [Insert response] (At least two good sentences)

4. Competitors

Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor. 

Competitor 1: [Insert response]  (Identify Competitor and provide at least two good sentences addressing why you chose business as a leading competitor.)

Competitor 2: [Insert response] (Identify Competitor and provide at least two good sentences addressing why you chose business as a leading competitor.)

Competitor 3: [Insert response] (Identify Competitor and provide at least two good sentences addressing why you chose business as a leading competitor.)

5. Recommendations

Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected?  Discuss why you have created these strategies and why you think they should be undertaken and work for the business. 

1.Recommendation #1 and the Defense/Justification of the Recommendation: [Insert response] Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the business. 

2. Recommendation #2 and the Defense/Justification of the Recommendation: [Insert response] Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the business.

3. Recommendation #3 and the Defense/Justification of the Recommendation: [Insert response] Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the business.

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.