The case scenario is:
The Board of Vera Bradley has employed you as a consultant and asked you to assess the company’s strategy, competitive market position, overall situation, and recommend a set of actions to help the company reverse its downturn and reestablish a positive revenue and net income trajectory. Please prepare a report to the senior executives at Vera Bradley that includes:
i. an identification of the key elements of the company’s strategy
ii. a discussion of which of the five generic competitive strategies described in chapter 5 seem to most closest match the competitive strategy that Vera Bradley is using
iii. the pros and cons of the company’s strategy
iv. an assessment of Vera Bradley’s strengths, weaknesses, opportunities, and threats
v. an assessment of Vera Bradley’s financial performance (based on the data in case Exhibits 1, 2 and 3)
vi. an evaluation of Vera Bradley’s closest rivals ( presented in the case)
vii. the strategic issues and problems that Vera Bradley’s management needs to address
viii. a set of action recommendations to deal with these issues and problems
b. Your report should be 6-8 pages, plus it should include an assortment of charts, tables, and exhibits to support your analysis and recommendations.
1. Does Vera Bradley have a well-defined strategy? How can the strategy be best characterized?
2. Does Vera Bradley have any core competencies? Distinctive competencies? If so, what are they?
3. How attractive is Vera Bradley’s situation? What can a SWOT analysis reveal about the company’s situation
4. Using the information in case Exhibits 1 and 2 and the financial ratios in Table 4.1 of Chapter 4, prepare an
analysis of Vera Bradley’s financial situation.
5. How does Vera Bradley stack up against its three major competitors? From the data in the case (including
case Exhibits 1, 2, 4, 5, & 6), which of its four industry rivals is the strongest? Which firm appears best
poised for growth in the next 3 – 5 years?
6. How would you advise the management to improve the company’s market standing, competitiveness, and
financial performance over the next 3 – 5 years? What steps should management take?
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.